
Imagine, if you will, two networks fighting over rights to cover a WFT game (with apologies to Rod Serling.) It is not a fiction show although it was unthinkable a few weeks ago. CBS had the rights to the Washington vs. Baltimore game at 1 p.m. since before the season. The 1 p.m. slot is where the networks and League place the lower-rated games. At 4 pm the higher rated games are shown to larger audiences. Lo’ and behold the Burgundy and Gold upset the script by becoming something unimaginable; relevant. NBC runs the enormously successful Sunday Night Football franchise. It wanted to get this game from CBS and “flex” it into SNF. No dice. CBS will keep it, send it’s top crew of Jim Nance, Tony Romo, and Tracy Wolfson, and present it as the featured game of the week. Washington football has arrived nationally. If that feels disorienting, that’s ok. It’s enough of a sea state change to cause confusion.
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